On Picnic Day, a UC Davis campus tradition, the Good Life Garden hosted a taste test to see if visitors could taste the difference between organic/locally-grown asparagus and conventionally farmed/non-local asparagus. Visitors knew which was which before tasting--so it was definitely not scientific or blind--but the results were overwhelming in favor or the organic asparagus. It had 'more flavor' and was 'sweeter.'
Maybe it was because it was local or maybe it was because it was organic, or maybe it was because people wanted the organic to taste better so they could justify their spending. Whatever it was, organics won the taste buds of our visitors that day. I was a even a skeptic and I'm now a convert--not only because of taste, but because organic produce seems to last longer in storage--and, in a household with just two people like mine, that saves money too!